Brooke Kromer didn’t plan on real estate. A decade in sports broadcasting – Texas A&M, SEC Network, FOX Sports, NFL Network – had her set. Then 2020 nudged her back to 30A, the family’s longtime beach home, and into a career that rewards initiative, relationships, and lifestyle expertise.
She serves Santa Rosa Beach and the 30A corridor with Compass, carving out a niche with athletes, coaches, and entertainers. “If you can talk to a camera, you can talk to anyone,” she said. Those media chops power her marketing – and her clients’ confidence.
Brooke’s thesis on 30A is simple: enjoy the home, let appreciation be the win. “Most buyers cover costs, then the real return shows up when you sell,” she explained. Short-term rentals can “pencil” with smart management and timely improvements. “Buy the place, refresh what matters, and the write-offs help the numbers make sense.”
Instagram is her engine. One channel, daily posting, personal and business blended. “You are your brand – post like it.” A drone goes everywhere—beach flyovers, quick reels, lifestyle vignettes – because 30A’s emerald water sells itself.
Collaboration compounds it: feature other agents’ listings, tag generously, and let reciprocity work.
Team building matters, too. Brooke recruits complementary skill sets, including rental analytics, to keep clients grounded in reality. Networking is natural – dinners, game days, family circles – where casual conversations become long-term clients.
Her advice for agents: pick a niche tied to your real life, choose one platform and show up daily, and don’t overthink video. “Hit record. Post. Repeat.”
And for buyers eyeing 30A: “Don’t wait a year to get in – you’ll pay for it later.”
Brooke Kromer
Compass – Santa Rosa Beach, Florida
Instagram: @brookekromer
About the host:
Jeff Hamm is an award winning podcast producer, marketing professional, and real estate broker. He lives in Charlotte, North Carolina.
Jeff’s also a freelance digital marketing expert who specializes in high quality lead generation for real estate agents.
When he’s not producing digital content or generating leads for his marketing clients, you can probably find him walking his dogs, Sam & Maisy.