In this episode of the Epic Agents Podcast, Jeff sits down with Houston luxury real estate agent Heather Shepherd, an accomplished Douglas Elliman realtor who has built a thriving business through education-first marketing, genuine community relationships, and a deep understanding of Houston’s wildly unique neighborhoods.
Heather shares her journey from pre-K teacher to full-time luxury agent, and how her passion for helping people has shaped everything about her business. With nearly 15 years of experience, Heather has carved out a niche as a trusted local expert in some of Houston’s most desirable luxury communities.
What sets Heather apart? Her Instagram strategy. She started with just 300 followers and committed to posting every day—mixing education, neighborhood insights, local businesses, luxury tours, and glimpses of her life as a mom of three.
The result? A highly engaged audience, consistent inbound clients, and a recognizable personal brand that performs as well offline as it does online.
Instagram: @HSHomesHouston
About the host:
Jeff Hamm is an award winning podcast producer, marketing professional, and real estate broker. He lives in Charlotte, North Carolina.
Jeff’s also a freelance digital marketing expert who specializes in high quality content marketing for real estate agents.
When he’s not producing digital content or generating leads for his marketing clients, you can probably find him walking his dogs, Sam & Maisy.