West Point graduate, Army veteran, and Tampa broker-owner Sunny Alexander joins Jeff to share her winding road into real estate—and why she believes this business is the ultimate “no glass ceiling” career.
She opens up about serving during the Iraq War era, using that season to build the financial reserves needed to launch her real estate business the right way, and why she treats every client relationship like coaching: protecting, advising, and educating rather than “selling.”
Sunny and Jeff then dive into the systems and support that have helped her almost double her production— from starting with a simple spreadsheet and handwritten notes to partnering with Fusion Growth Partners, delegating marketing, and building a small but mighty team.
She talks about finding her “tribes” through West Point alumni and Rotary, networking with value, navigating Tampa’s shifting 2025 market, and why agents who stay authentic, keep learning, and show up consistently will thrive no matter what the market does.
Sunny Alexander
Red Sash Realty
Tampa, Florida
About the host:
Jeff Hamm is an award winning podcast producer, marketing professional, and real estate broker. He lives in Charlotte, North Carolina.
Jeff’s also a freelance digital marketing expert who specializes in high quality content marketing for real estate agents.
When he’s not producing digital content or generating leads for his marketing clients, you can probably find him walking his dogs, Sam & Maisy.