In this episode, Jeff sits down with Dee Strom, a high-producing Tampa Bay real estate agent whose career was shaped by grit, hospitality, and a deep commitment to service. What starts as a conversation about social media marketing quickly becomes a thoughtful look at what actually sustains a long-term real estate career.
Dee shares how she found her way into real estate almost by accident, how her hospitality background shaped her client-first mindset, and why consistency—not trends—is the real differentiator in marketing. She opens up about building a recognizable brand through layered marketing, blending old-school tactics like print, signage, and handwritten notes with modern social media strategy.
The conversation also explores why so many agents struggle early, the myth of “flexible schedules,” and what newer agents often misunderstand about success. Dee offers candid advice on boundaries, burnout, mentorship, and why improving the industry one transaction at a time matters more than chasing quick wins.
This episode is an honest, practical reminder that sustainable success is built through service, clarity, and showing up—consistently.
Connect with Dee: @deestromrealtor on Instagram and Facebook
About the host:
Jeff Hamm is an award winning podcast producer, marketing professional, and real estate broker. He lives in Charlotte, North Carolina.
Jeff’s also a freelance digital marketing expert who specializes in high quality content marketing for real estate agents.
When he’s not producing digital content or generating leads for his marketing clients, you can probably find him walking his dogs, Sam & Maisy.