Natalie Sterling joins host Jeff Hamm to share her journey from engineer and architect in Cuba and Spain to luxury real estate agent in Palm Beach, Florida. Now with Sotheby’s International Realty at Royal Poinciana Plaza, Natalie reflects on how two formative years under a top Palm Beach broker served as her real estate “university,” and why breaking into the ultra-luxury Palm Beach market requires patience, professionalism, and a long-game mentality — typically about a decade of consistent effort before business truly accelerates.
Natalie discusses the strategies that have driven her growth, including direct mail, handwritten notes, organic referrals, and a curated, professional Instagram presence she treats as her portfolio. She covers how networking with fellow Sotheby’s agents nationally — and collaborating with agents across all brokerages — has opened doors, and she reflects on one key piece of advice for newer agents: don’t be shy about letting your sphere know what you do. Natalie currently serves clients from Palm Beach Island through Jupiter and can be found at nataliesterlingrealestate.com or on Instagram at @nataliesterlingrealestate.
About the author:
Jeff Hamm
AIDAwerks
Marketing for Top Producers
Jeff is an award winning podcast producer, marketing professional, and licensed real estate broker. He lives in Charlotte, North Carolina.
When he’s not helping agents scale their real estate business, you can probably find him traveling the U.S., publishing expert content, reluctantly training for a marathon, or walking his dogs, Sam & Maisy.