In this episode, Jeff sits down with Heidi DuBose, a 19-year veteran of the Asheville, North Carolina real estate market now with Unique Real Estate Collective, a boutique firm powered by Keller Williams.
Heidi shares her journey into the business – rooted in a family of real estate professionals, shaped by a marketing degree, and refined through years in fine dining at Asheville landmarks like the Inn on the Biltmore Estate. She reflects on her 16 years with Beverly Hanks before making the move to a smaller, intentionally curated firm capped at 30 experienced agents, where the guiding philosophy is delivering a concierge-level client experience across all price points.
Jeff and Heidi also dig into the dynamics of the Western North Carolina market, from the COVID-era boom in second homes and short-term rentals to a strong start to 2026 driven by pent-up demand.
Heidi discusses her marketing approach – leaning on genuine relationships, client events, educational social media content, and a growing embrace of AI – before closing with advice for newer agents: love the work, invest in your mindset, and find a mentor or high-producing team to learn from early on.
About the author:
Jeff Hamm
AIDAwerks
Marketing for Top Producers
Jeff is an award winning podcast producer, marketing professional, and licensed real estate broker. He lives in Charlotte, North Carolina.
When he’s not helping agents scale their real estate business, you can probably find him traveling the U.S., publishing expert content, reluctantly training for a marathon, or walking his dogs, Sam & Maisy.