Aubree Lewis sold her own artwork and spent six years in a frame shop before a college friend’s new Greenville real estate team pulled her into the business – and she closed 42 units her first year. Today she leads a team at Keller Williams Drive where 60% of clients are relocating to the Upstate from out of state, and most of them found her on YouTube first.
Aubree and Jeff get into why long-form video attracts the people who actually transact while short-form is “what you watch on the toilet,” how she uses viewer analytics to forecast next month’s closings, the six months she spent flipping her business from 70% team-generated leads to 70% self-generated, and why success eventually means being able to turn a client down. She closes with a genuinely doable starting point for agents intimidated by video: four content ideas a month, one video a week, and your own face on camera.
https://www.theaubreelewisgroup.com/
As featured on:
Top 10 Greenville SC Real Estate Agents
About the host:
Jeff Hamm is a real estate broker with Ivester Jackson | Christie’s International Real Estate, serving Lake Norman & Charlotte, North Carolina and Banner Elk, North Carolina. He specializes in luxury, waterfront, mountain, and investment property, with a focus on buyer representation. He is also the founder and host of The Best of LKN and Banner Elk Living.
Learn more and contact Jeff:
LKNreal.com
BannerElkLiving.com
Jeff Hamm is a North Carolina real estate broker with Ivester Jackson | Christie’s International Real Estate, serving two of the state’s most sought-after markets: Lake Norman and Banner Elk and the greater High Country. He specializes in luxury and second-home property, from Lake Norman’s waterfront, golf, and lakefront communities to High Country communities including The Lodges at Eagles Nest, Elk River Club, Farm at Banner Elk, Diamond Creek, and Echota. He also works with buyers of condominiums, homes in active adult and family-friendly neighborhoods, and short-term rental and investment properties. His focus is buyer representation, where his relationships with each region’s top listing brokers, builders, and designers give his clients a measurable edge.
Jeff is also the founder and host of two local media platforms, The Best of LKN (since 2020) and Banner Elk Living. Each includes a podcast and newsletter that spotlight the area’s most admired small businesses, nonprofits, and entrepreneurs. He publishes the annual Lake Norman Visitors Guide and Banner Elk Guide, produces regular market reports for both regions, and hosts The Best of Lake Norman Business Network and the Banner Elk Business Network.