About the host:
Jeff Hamm
AIDAwerks
Marketing for Top Producers
Jeff is an award winning podcast producer, marketing professional, licensed real estate broker, and the author of Authority, Not Attention: Modern Marketing for Real Estate Agents. He lives in Charlotte, North Carolina.
When he’s not helping agents scale their real estate business, you can probably find him traveling the U.S., publishing expert content, training for a marathon, or walking his dogs, Sam & Maisy.
In this conversation, Rosa Goncalves, owner of So Chic Home – a home staging company – , shares her journey from a 20-year career in interior design to establishing her successful home staging business.
She discusses the importance of social media in attracting clients, the logistics involved in staging homes, and the collaborative efforts with other professionals like organizers and landscapers.
Rosa also provides valuable DIY tips for homeowners preparing their homes for sale and offers advice for aspiring staging business owners, emphasizing the significance of building relationships and investing in quality inventory.
Follow Rosa on Instagram: @shochichome